December 2021 RPA Newsletter and Chairmans View

January 3, 2022

Chairman’s View

Ben Stoller, CEO Paxxal Inc.

RPA Chairman of the Board



Environmental sustainability continues to increase its importance as a driver for business and consumer decision-making. This year Google search interest for “sustainability” reached record highs (so did “how to conserve” and “impact of climate change”). Investment money flows into environmental, social and governance (ESG) assets now account for one-third of total global assets under management, and corporate leaders are being held to new standards when it comes to sustainability performance. In addition, shifting consumer expectations, attitudes, and new government policy actions are forcing brands to prioritize sustainability in their business practices.


Despite these pressures to change, signs indicate that meaningful transformation in how products are packaged lag stated commitments and associated rhetoric on sustainability. Recently the research firm Gartner reported that “approximately 90% of public sustainability claims will not be met by 2025, adding that companies remain reliant on fossil-based plastics and single-use packaging.” Also, in a snapshot of major corporate activity, the Ellen MacArthur Foundation’s The Global Commitment 2021 Progress Report noted that “in general, there is a concerning lack of ambition and action on reuse,” with just 1.6% of brand and retail signatories’ packaging has been designed to be reusable.”


Although generally disappointing, the good news is we can see a tremendous upside in markets and business opportunities for reusable packaging, particularly in business-to-consumer reuse and refill applications. The macro forces are calling louder for reuse, and the growing body of evidence favors reuse – for both environmental and economic sustainability. At some point the market will catch on and accelerate.


This is where RPA steps in and stands out. RPA is the world leader in promoting reusable packaging for supply chains and providing resources to support the implementation and optimization of reuse systems. With two decades of experience, RPA is more valuable today than ever before, and needed now more than ever.


In 2021, RPA membership grew to 62 dues-paying members, up 10% from last year, and new members are already joining RPA for 2022. Together, we had some noteworthy impacts and achievements to raise awareness on opportunities with reusable packaging, including:


·    CalRecycle’s new $2 million Reuse Grant Program, which RPA advocated directly to the agency starting in 2018.

·    Inner Loop blogs promoting reuse on topics involving supply chain disruption, dunnage, sanitation, automation, extended producer responsibility laws, IoT-enabled products, and use of recovered ocean plastic.

·    Reuse on Replay podcast as a tool to promote industry topics and member companies.

·    Return of the Reusable Packaging Pavilion at PACK EXPO Las Vegas.

·    Recognition and case study promotion of two unique Excellence Award winners.

·    Project start on treatment of reusable packaging in ESG standards and guidance to members on ESG assessment and reporting.

·    Activator in the U.S. Plastics Pact and co-lead on Reuse Pilots & Innovations workstream to advance market adoption of reusable packaging models.


Thank you for your membership support, contributions, and participation in the association as we collectively promote our industry, address common issues, and stimulate market demand for our products and services. Cheers to a productive start to 2022 and an exciting year ahead for RPA and the reusable packaging industry.


Ben Stoller

Chairman of the Board



Membership Growth Continues in 2021



This year marked an all-time high in membership. Thank you! Because of you, RPA is at the forefront of the sustainable packaging movement. 2022 promises to be a year of accelerating trends and transitions in the way products are packaged and distributed, and with your support and association engagement RPA will increase our impact for a stronger, more prosperous business climate for its members.



RPA Board Elections


Following the nomination process and Board endorsement on the slate of candidates, RPA’s member-wide election was initiated on December 20. An invitation to vote was sent by email to RPA’s primary contact on record at each member company. All members are encouraged to cast a vote in the association’s annual election for Board directors. The seven candidates on the ballot for the new term 2022 – 2023 include:


·    David Perrine, Director, Sales and Partnerships, ACSIS, Inc.

·    Morten Bielefeldt, Senior Vice President, Sales and Service, Bruel Systems

·    Brandon D’Emidio, Director, Marketing and Product Management, CHEP

·    Zachary Riggs, Director, Fulfillment, Pickup Strategy and Product Management, Kroger

·    Shawn Stockman, Vice President, Sustainability Solutions, OnePak Inc.

·    Jonathan North, Vice President, Sustainable and Core Solutions, Rehrig Pacific

·    David Kruger, President, TriEnda Holdings, LLC


Thanks to these members and industry leaders for their service on RPA’s Board of Directors.

Upcoming events

October 23 - 26, 2022 Chicago

Pack Expo 2022 Booth 6738


New Paxxal PX3 Pallet Wins RPA 2022 Design Innovation Award

Reusable Packaging Association Announces 2022 Excellence in Reusable Packaging Award Winners Award Ceremony to Take Place Oct. 25 at 3pm at PACK EXPO International Booth 6737 WASHINGTON, DC (September 13, 2022) – – The Reusable Packaging Association (RPA) has announced the winners of the prestigious 2022 Excellence in Reusable Packaging Awards.  This year’s awards feature […]

Read More